About Me & The Team

To all my current and future customers – this is my Idaho story!

Picture this: My amazing wife and I packed up in 2025 and traded Jersey traffic for Idaho’s wide-open skies. My in-laws have been calling this paradise home for 15 years, and now we’re finally here with them—grinning ear to ear! I’m amazed at how BLESSED we are. Let’s be real: the Idaho vibe fits me like a favorite flannel. But don’t worry, East Coast crew—my long-time Jersey & Philly clients are still family. Need more than a zoom call? I’ll hop a plane faster than you can say “pork roll or cheese steak.” ✈️

To my new neighbors in Northern Idaho—THANK YOU for the warm welcome! I can’t wait to roll up my sleeves and supercharge your business with Xaris Technology's Marketing and Sales Automation solutions.

🚀 2026? Buckle up—it’s going to be EPIC.

The marketing & comms tech dropping this year is next-level wizardry, and AI? It’s not the villain—it’s the superhero sidekick we’ve been waiting for. Together, we’ll harness it to skyrocket your growth—faster leads, fatter revenue, and more time for what you love.

Ready to crush it? 👉 Hit the button to the right for a FREE Zoom strategy call 📞 Or ring my office: 208-920-8600

Joseph "Trip" Gormley
[email protected]

That jaw-dropping view behind me? That’s Lake Pend Oreille

and the town of Sandpoint, Idaho from the summit of Schweitzer Mountain. Come

visit—I’ll save you a chairlift!

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Meet Alex...

Alex is not real. He's an AI voice agent. He can answer your phones, talk about your products or services. He can customize, upsell, set appointments and take orders. He can send out payment links. He can also forward calls to a human anytime someone asks. He can qualify your leads based on custom criteria that you control.

I've been talking to lots of folks about the good and bad in AI. Bad would be using outbound robots to make cold calls because that's a bad look.

Good would be updating your old auto attendant that people hate. You know the one that says "press 2 for spanish". Get rid of it and use Alex or Amelia. People love them because they no longer play phone tag with you, and they ge want they want fast.

Oh, and the best part? It's going to help get you chosen by AI Search engines. which will be 70% of all searches in 2026.

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My Services

Latest Blogs

Stay tuned for blogs talking about the latests and greatest marketing tools. If your business changes a lot you must know marketing changes daily. Our best customer is an educated customer.